Leaflet Distribution in Nottingham & Derby
High-impact flyer and leaflet distribution campaigns across Nottingham, Mansfield, Derby & Burton-on-Trent.
Leaflet distribution areas
Browse the areas our team cover within Nottinghamshire, Derbyshire and parts of Staffordshire.
Good to know: fully GDPR-compliant house count and area mapping data powered by the Royal Mail Postcode Address File (PAF). This provides us with access to house counts across 1.8 million UK postcodes.
For a quick overview of the areas we cover, the above map shows an approximate outline, with a total of 934’928 properties.
Additionally, we can accommodate certain areas outside of this border upon request. The location would need to be within reasonable proximity to Nottingham, Mansfield, Derby or Burton-on-Trent. Feel free to call or email, and we’ll let you know if we can cover your required residential area.
Leaflet Lion is based here in Nottingham. We cover the whole city, as well as the surrounding areas such as Long Eaton, Stapleford, Ilkeston, Kimberly, Eastwood and Heanor. The above map contains 393’531 properties.
A few of the most popular locations we work in are West Bridgford, Edwalton, Beeston, Clifton, Carlton, Arnold, Sneinton, Hucknall and Ruddington.
Mansfield and Sutton-in-Ashfield are two of our most covered locations. The Leaflet Lion team work across the entire surrounding area, including Chesterfield, Alfreton, Mansfield Woodhouse, Huthwaite, Kirkby in Ashfield, South Normanton Shirebrook and Bolsover.
The above area map contains 218’039 properties.
Fun/boring (we’ll let you decide) fact – Leaflet Lion started life as a small print and delivery team named Clearcut Derby. This is our spiritual home.
Our distribution team cover the entirety of the main Derby border, as well as venturing further out into parts of Derbyshire. The above area map shows a rough outline and contains 178’491 properties.
A few of the most popular locations we work in are Allestree, Mickleover, Littleover, Oakwood, Chaddesden, Alvaston, Chester Green, Chellaston and Darley Abbey.
Zooming out a little, we also regularly cover Duffield, Belper, Hilton, Willington, Repton, Etwall, Melbourne, Castle Donington, Ripley and Langley Mill.
In Burton-on-Trent and the surrounding areas, we regularly cover Swadlincote, Ashby-de-la-Zouch, Uttoxeter and all of the Burton-on-Trent areas, including Branston, Rolleston-on-Dove, Stapenhill and Tutbury.
The above area map contains 74’835 properties.
Fiercely unique. Proudly different.
A modern, 6-step strategy for results-focussed door drops
GPS tracking or your money back
Sick of distribution companies promising GPS tracking without ever actually providing any? Here at Leaflet Lion, if this were ever to happen, we offer a no-questions-asked, automatic refund on any untracked areas.
Never hidden inside a pizza menu
Solus and Solus+1 plans only for maximum visibility. Your flyer won’t ever be hidden inside a pizza menu or Farmfoods leaflet (sound familiar?). Our entire business is built around tried, tested and results-driven campaigns.
In-house team: zero outsourcing
We only ever use our own staff, rather than outsourcing the work to whoever we can get to do it the cheapest. As you can imagine, that never ends well. We’re all based locally here in Nottingham, Derby, Mansfield and Burton.
Properly paid & valued distribution staff
Yup, this shouldn’t be a USP, but the wage most door drop companies pay their team is the same as it was ten years ago. Not OK. Underpaid staff leads to corners being cut. We currently pay double the national average.
Not a franchise or a nationwide company
Leaflet Lion is a fully independent business with zero interest in nationwide coverage. This way, we retain full control over your campaign. As we’re not a franchise, we also have the freedom to tweak and improve how we operate.
Twelve years of learning and refining
We delivered our very first flyer back in May 2014. As we expanded into Nottingham, we rebranded from Clearcut Derby to Leaflet Lion in March 2024. Now we’re doubling down on 12 years of crucial experience.
Leaflet Lion Reviews
Google rating: 5 out of 5, based on 25 reviews – Currently the best-rated distribution company with the most five-star reviews in Nottingham, Mansfield, Derby & Burton-on-Trent.
Twelve years and counting…
Ayup! We’re Leaflet Lion. A small but experienced leaflet printing and delivery team focused on the Nottingham, Mansfield, Derby and Burton-on-Trent areas. We started distributing door-to-door campaigns back in 2014. Yikes! Where does the time go?
Our business exists to break the norm in an industry rife with unreliability and questionable business practices. We’re fiercely unique and proudly different.
Mike Hindle – Owner/Manager
We primarily work with local councils and political parties, but also event organisers and businesses.
Leaflet distribution services
1. Design
A professionally designed flyer or leaflet optimised for conversion. With over 12 years of graphic design experience, we’ll work with your requirements to ensure your print marketing delivers clarity, focus, trust and credibility.
2. Print
Flyer, leaflet, brochure and booklet printing for campaigns that demand attention. Premium quality paper stocks for bold, noticeable print marketing. Automatically discounted rates exclusive to distribution clients.
3. Distribution
Solus and solus+1 campaigns for maximum campaign visibility. GPS tracking included as standard. Trusted by brands in the East Midlands such as Toyota and the National Trust, as well as local councils and the NHS.
Global Reforestation
From May 2024, Leaflet Lion has been contributing towards global reforestation projects with the good folks at Treeapp. At the end of each year, we plant a tree for every campaign we’ve worked on, and then double it, as our own contribution.
Additionally, our website is powered by green, renewable energy, and we only ever print on 100% sustainably sourced paper stocks.
Frequently Asked Questions.
Leaflet distribution (also knows as door drops or door-to-door distribution) works well for a small, specific number of sectors. Over the years, we’ve worked regularly with client’s such as Toyota, The National Trust, Anytime Fitness, Pure Gym and Martin & Co Estate Agents.
Sectors that use this form of marketing the most in Nottingham, Mansfield, Derby and Burton-on-Trent are usually one of the following:
- Political parties
- Local and parish councils
- Nurseries
- Schools
- Private dentists
- Local events
- Tourism services
- Recruitment agencies
- Gyms and health clubs
- Takeaways and restaurants
- Estate agents
- Planning permission companies
- Pharmacies
- Taxi companies
- Supermarkets
Not on the list? Feel free to get in touch, and we’ll discuss your options and whether a print campaign would be worth your while.
For a door-to-door leaflet campaigns, a delivery of 1000 would usually be the bare minimum. Additionally, it’s worth noting that lots of distribution companies have a minimum order of 5000.
This is because 5000 is a solid starting point. It’s important to realise that only printing and delivering 1000 flyers wouldn’t usually be enough to bring in a decent response.
Most businesses and organisations print and deliver between 5k and 25k per campaign. The current average here at Leaflet Lion is seven thousand.
A successful leaflet distribution campaign relies on a healthy response rate. Here are a few initial areas to consider. If needed, we’ll delve further into this based on your exact goals and requirements.
Firstly, the look and feel of your flyer will ultimately determine its success. Professional graphic design with a clean, clear and uncluttered layout is 100% essential. Make it visually appealing, while keeping any lengthy text to a minimum. Ensure it’s obvious what’s on offer instantly, and include a deal or offer wherever possible.
Design Software
Most of our clients use Canva, which is a fantastic design tool, but the templates aren’t always tailored towards maximising response rates. If needed, feel free to send over your artwork, and we’ll happily provide feedback.
Alternatively, professional software such as Affinity (free and highly recommended) or InDesign will give you more control over your artwork. If the budget allows, we always recommend hiring a professional graphic designer. This will ensure your flyer design is optimised for its intended use and set up/exported correctly for commercial print. Our design service at Leaflet Lion is half price (£80) when purchased with print and distribution.
Tracking, Print & Targeting
Always include a way of tracking your response rate. This is usually via a QR code or wording that prompts the recipient to mention your flyer or leaflet.
When it comes to printing, 170gsm is the recommended minimum paper thickness for door drops. Any lower, and a high percentage of your leaflets or flyers will get crumpled in the letterboxes. Whenever the budget allows, consider the much sturdier 250gsm paper stock.
Lastly, targeting the correct areas with detailed area maps and up-to-date house counts. A well-planned delivery campaign will further boost your enquiries and response rates.
Here at Leaflet Lion, we’ve racked up over twelve years experience helping clients in Nottingham and Derby improve their ROI. Ask us for tips and advice upon enquiry. We’re always more than happy to help. Our number one goal is the success of your campaign.
Considering delivering a cheeky thousand leaflets yourself to test the waters? Or, maybe, wondering why distribution companies such as Leaflet Lion and the Royal Mail charge what they do. Ultimately, it all boils down to time.
The time it takes to deliver 1000 flyers or leaflets to 1000 residential properties depends on a few key variables:
- The types of properties (terraced, new builds, rural, etc)
- Your experience with door-to-door distribution
- How fast you’re prepared to walk
- How many flyers or leaflets you’re posting to each property
An average time would be somewhere between six and eight hours, but this will vary drastically based on the above. Here at Leaflet Lion, we can cover a thousand terraced properties in as little as three or four hours. The team average in most areas, however, is around six.
This is based on extensive experience and knowledge of the areas we’re covering. If you’re new to distributing flyers or leaflets, allow the full eight hours as a rough estimate of the time it will take.
A solus plan is when your flyer or leaflet is delivered entirely on its own. Solus+1 is when it goes out with a maximum of one other flyer.
In contrast, a shared plan is when your leaflet is distributed with around 4, 5 or 6 other flyers, menus and leaflets.
Solus and solus+1 plans offer the highest visibility and response rates, while shared plans are a cheaper option, bringing in a lower response. Here in Nottingham, Mansfield, Derby and Burton-on-Trent, we only offer solus and solus+1 plans.
Yes, leafleting is 100% legal in the UK. Governments, councils and political parties themselves regularly use this form of communication. While that continues to be the case, it will remain fully legal.
Any residential property that doesn’t wish to receive unaddressed mail can display a No Junk Mail (or similar) sign. This should always be adhered to by both distribution companies and the Royal Mail.
A leaflet distribution licence is usually required for handing out flyers in a city centre or outside a bus or train station. In residential locations, a licence is not required for door-to-door distribution.
This information can be cross-referenced with both Nottingham City Council and Derby City Council. Outside of these areas, always check with your local authority.