What’s the difference between a flyer and a leaflet?

Ayup! What’s the difference between a flyer and a leaflet? Great question! It’s important to know the distinctions when planning or ordering your next print and distribution campaign.

This quick read provides all of the info you need to make your next order a breeze. Let’s get into it.

The differences between a flyer and a leaflet

What is a flyer?

First up, let’s take a look at the humble yet trusty flyer. Here in Nottingham and Mansfield, flyers are the most popular option.

To be specific, an A5 full-colour, double-sided flyer printed on 170gsm silk is used on 90% of the jobs we distribute.

Good to know: GSM is the thickness of the paper. 170gsm is the minimum recommendation for any door drop campaigns. These go through most letterboxes without becoming crumpled and are extremely budget-friendly.

• Flyers are always one single sheet of paper or card.
• Popular sizes are A5 (most popular) and A6 (postcard size).
• You can print on one or both sides.
• You can choose from silk (most popular) or gloss paper.
• Most printers also offer other paper stocks.
• Flyers are nearly always cheaper than folded leaflets.

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What is a leaflet?

Secondly, a leaflet, or a folded leaflet is a sheet of paper, for example, A4 or A3 folded down to make something with multiple sides, ie, more than two.

Another key point, because of the extra work involved, folded leaflets are usually a more expensive option in comparison to flyers.

An A4 folded to 4pp A5 (as pictured above) leaflet is without doubt the most popular choice. These are commonly used with nurseries and open days when a little more information needs to be communicated.

• Leaflets always include a fold of some description.
• A4 folded to 4pp A5 is a polular option.
• You always printed on all sides.
• You can print on silk (most popular) or gloss paper.
• Most printers also offer other paper stocks.
• Folded leaflets are more expensive than flyers.

Why does it matter?

It’s important to realise the difference between flyers and leaflets when ordering your print. Although your leaflet printers will happily assist, simply knowing what’s what beforehand will save you a fair amount of time.

Are you looking to order flyers or folded leaflets?

Conclusion

What’s the difference between flyers and leaflets? To conclude, a flyer is a single sheet of paper, usually A5 or A6 and printed on one or both sides. A folded leaflet is often a bigger sheet of paper (A4 or A3) folded down to a smaller size with multiple sides (more than 2).

The easiest way to remember the difference is by referring to them as flyers and folded leaflets. Flyers are also your most budget-friendly option, meaning they are by far the most popular. Contrarily, folded leaflets are much more expensive, however, they’re still popular when more information needs to be communicated.