What is Solus Leaflet Distribution?

what is solus leaflet distribution featured image with the title and graphic elements.

If you’re researching print and residential marketing for the first time, you may well be wondering, what is solus leaflet distribution? It’s a great question. Furthermore, it’s important to know the difference between each available plan.

This quick read will explain exactly what solus entails and your alternative choices. Additionally, I’ll cover the lowest to the highest cost.

Solus leaflet distribution meaning

Firstly, let’s check this one off, as that’s what you’re here for. When it comes to print marketing, there’s undoubtedly a plan to suit all budgets. This one, however, is usually reserved for established companies that require maximum visibility.

The quick answer

What is solus leaflet distribution?

A solus plan is when your flyer or leaflet is delivered entirely on its own. For this reason, it’s usually the most expensive distribution option. With that said, it gives your campaign the most visibility and chance of success.

  • Most expensive option
  • Delivered on its own
  • Maximum visibility
  • Available at Leaflet Lion

Based on the ten years of running campaigns here in Nottingham and Mansfield, it’s admittedly quite rare that a business needs a solus plan.

Being that it a) bumps your overall cost right up and b) isn’t guaranteed to deliver a higher ROI than solus+1, a happy medium is usually the preferred choice. Which leads nicely onto…

The happy medium

Lots of businesses don’t want their important marketing message hidden amongst a mountain of other leaflets or inside a pizza menu (shared plans are covered further down). Nevertheless, you may not require the full limelight.

Alas, the happy medium and most popular plan here in Nottingham is solus+1. A maximum of two non-competing flyers are delivered at the same time. This keeps your costs down without drastically affecting your response rates.

In fact, based on client feedback, it has little to no negative impact compared to a solus plan. Bonus!

  • Lower investment
  • Delivered with one other flyer
  • Little impact on response rates
  • Available at Leaflet Lion

Related → 7 leaflet distribution tips to maximise your response

Shared plans

Lastly, a shared plan is when a group of flyers, leaflets and menus are all delivered together. Yep, it’s as terrible as it sounds.

If you’re working with an independent distribution company, this is usually your cheapest option. However, some larger companies such as the Royal Mail will charge you solus rates for a (very) shared plan.

You’ve seen the mountains of leaflets they pile into those Domino’s menus, right? Shared drops will generally bring in the lowest response.

  • Lowest cost (depending on who you’re working with)
  • Delivered with several other flyers
  • Lowest response rates
  • Not available at Leaflet Lion

Related → 3 reasons cheap leaflet distribution doesn’t work

What is solus leaflet distribution – Conclusion

Solus plans give your business the full spotlight. One flyer or leaflet is delivered entirely on its own. It’s the most expensive option and is usually reserved for established businesses with bigger budgets.

Being aware of the three plans and how they will affect your response rates is key to choosing the right option for your campaign.

Questions on the best option for your business? Ready to book your next print and residential delivery campaign in Nottingham or Mansfield? Let’s talk!

Mike Hindle - Founder of Clearcut Derby & Leaflet Lion

Thanks for stopping by…

My name’s Mike Hindle. I’m the founder of Leaflet Lion and Clearcut Derby. I help businesses promote themselves through print and distribution. I also dabble in local SEO and web design, and love photography, exploring and butter beans.